Mercedes’ compact B-Class will soon appear on American streets followed by the Dodge Hornet, a vehicle that could be inspired and derived from the B-Class.
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Mercedes, Dodge, automobile parts, automobile parts, B-Class, Dodge Hornet, Dodge Caliber, Mercedes-Benz, Mopar
The Mercedes B-Class, a line of compact vehicles about the size of a Volkswagen Golf, is anticipated to become imported towards the U.S. marketplace inside one or two years time. This model is uncommon in that it is going to be the very first vehicle marketed by Mercedes inside the U.S. that is not a accurate luxury auto. As an alternative, the German automaker is hoping to capitalize on its venerable name by serving a higher share of the American populace by advertising and marketing a more ordinary model. Soon right after the B-Class debut, yet yet another modest vehicle derived from Mercedes will also make its look in the U.S.: the Dodge Hornet. Both the B-Class and Hornet are being developed to revolutionize their respective brands, pitting DaimlerChrysler against some of the leading youth brands in the world.
Not everyone thinks that it is a very good idea for Mercedes to sell a price range model within the U.S., particularly a single sporting the Mercedes marque. But, Mercedes has been building smaller models for years and in Europe the brand is known for producing luxury cars also as cars for the masses. Indeed, Mercedes most significant adversary, BMW, also produces a line of small cars and is preparing on bringing these vehicles towards the U.S. shortly. Thus, like it or not, Mercedes must respond and also the B-Class will be the answer.
For Mercedes, the B-Class most likely to produce it towards the U.S. will likely be a 4 door sedan outfitted using a six cylinder gasoline engine. A hatchback, popular in Europe, will almost certainly not be included within the deal knowing American consumers disdain for that unique physique style. Diesel powered B-Class are a possibility and will turn into even more probably should really BMW introduce the same.
For Dodge, the Hornet represents an answer to Scion and their line of youth oriented brands. Although the Mercedes B-Class will likely appeal to VW and Nissan owners, the Hornet will target Scion owners as well as those inclined to buy a Honda Element or other little, boxy automobile. DaimlerChrysler, the owner of each Mercedes and Dodge, knows that the Hornet is vital because the brands existing entry level vehicle, the Caliber, is too highly-priced to compete against the lowest priced vehicles from Japan and Korea. Thinking of that Chinese vehicles selling for $8500 or less will also be arriving soon, DaimlerChrysler should respond and respond promptly together with the Hornet.
Although plans havent yet been finalized, the Hornet will most likely strongly resemble the idea vehicle now on display at vehicle shows around the nation. This means that the Hornet will sport a 1.6L I4 mated to a 5 or 6 speed manual transmission, with a horsepower output of 170. With 19 inch tires, stow and go seating, and Saturn ION-like doors, the Hornet will not be confused with any other automobile on the road which is precisely what Dodge hopes will occur.
To maintain production expenses down, DaimlerChrysler is on the lookout for a manufacturing plant, likely in Mexico, to build the automobile. Aiming to keep costs to about $10,000, DaimlerChrysler may tap Volkswagen to create the car at one of its own plants. This would allow VW to fill excess capacity and give DCX a readily readily available source to generate the Hornet.
Yes, the B-Class is poised to adjust the way American consumers contemplate the Mercedes brand when giving the make a chance to capture a broader chunk in the industry. With the Hornet deriving its platform along with other crucial elements from the B-Class, Dodge will also advantage and be able to holds its own against Asian imports. Yes, both products present risky moves for parent DaimlerChrysler, one that the automaker have to take in an ever changing and very competitive planet.