Mercedes is thinking of importing its all new “B Class” cars towards the U.S. starting in 2007. These 2008 models could be a initial for Mercedes as far as U.S. motorists are concerned that are utilized to larger Benzs, not Golf sized compacts.
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Mercedes has lengthy looked at the entire U.S. auto marketplace as fair game, meaning it isn’t just a location exactly where it may sell luxury cars, but a spot to industry low budget vehicles as well. Unknown to some American motorists, the Mercedes name is a lot broader than just getting a luxury make. Like its German rival, Volkswagen, Mercedes sells cars in Europe that compete straight against the Golf also as against the luxurious VW Phaeton. Nonetheless, introducing a budget Benz to America is usually a psychological hurdle that parent DaimlerChrysler is delaying producing a commitment to. Lets have a look at the proposed B Class as well as the causes why the model not make it towards the U.S. anytime soon.
For starters, the proposed B Class is based upon Mercedes A Class line of automobiles. Okay, that tells you quite a bit! In brief, the A Class is often a accurate line of compact vehicles which might be well-known in Europe. For those who had been to offer critical consideration to acquiring a Volkswagen Golf you would contemplate the A Class to be its logical competitor. A slightly larger model, the B Class, makes greater use of engine placement and design to produce a vehicle that isnt a great deal larger than the A Class on the outside, but is almost as roomy because the S Class is on the inside [when configured as a wagon].
Beyond all of that, the B Class will be built with Mercedes electronic stability plan and come equipped with much more normal options of any automobile in its class. Basically, the B Class could be about the size of a Rabbit with all of the typical Mercedes gadgets and trim that Mercedes owners prefer. So, if the B Class were to sell within the U.S., most models would likely retail for about $25,000, which can be nicely above the price of a fully loaded Golf.
Published reports by means of automotive internet sites and blogs are indicating that the vehicle may well not make it to the U.S. because of a number of issues. These include things like:
Cost aspect. Mercedes lost a good amount of funds in 2005 along with the corporation is undertaking all it may to return to profitability as soon as possible. Preparing any car or truck for the U.S. marketplace requires time and expenses funds; DaimlerChrysler is loathe to expend funds on a project that could not be lucrative at the get started.
Consumer perception. An extremely sturdy psychological aspect must be overcome initial and that may be consumer perception. Although the Mercedes name adorns a number of automobile levels in Europe the name is perceived as pure luxury in the U.S. Mercedes remembers Cadillacs try previously to produce a price range Caddy [remember the Cimarron?] and how those attempts failed miserably.
BMW. BMW is also thinking of importing a spending budget model, the 1 Series. Count on Mercedes to obtain critical regarding the B Class if BMW imports the 1 Series.
Presently, only the sedan and wagon will be imported towards the U.S. and any hatch versions would keep in Europe. With out there diesel power, the B Class may possibly thrive as consumers gravitate to a car capable of cracking 40 miles for the gallon. Introducing the B Class for the American industry is actually a risky proposition, but what exactly is there about promoting automobiles that isnt?